Privacy policy

I. Basic Provision

1. Alpinglow Sàrl, based in Valais in Switzerland and utilizing Wix for its websites, is the operator of the website www.alpinglow.com and the services offered thereon. Consequently, Alpinglow Sàrl is responsible for the collection, processing, and use of your personal data, ensuring compliance with Swiss data protection laws.

2. Contact details of the Controller are:​

   • Alpinglow Sàrl
     Impasse Ariane 5, Crans Montana 3963, Switzerland

   • Registration number: CHE-188.422.843

   • info@alpinglow.ch

   • +41 79 674 71 07

3. Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.

II. Sources and categories of personal data processed

1. The controller processes personal data that you have provided to the controller or personal data that the controller has obtained as a result of fulfilling your order.

2. The controller processes your identification, contact, and contract data.

III. Lawful basis and purpose of the processing of personal data

1. The lawful reason for processing personal data is:

   • The performance of a contract between you and the controller pursuant to Article 6(1)(b) GDPR,

   • The controller's legitimate interest in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,

   • Your consent to processing for the purpose of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll, on certain information society services in the absence of an order for goods or services.

2. The purpose of the processing of personal data is:

   • Processing your order and exercising the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data is required that is necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data, it is not possible to conclude the contract or its performance by the controller,

   • Sending commercial communications and other marketing activities.

3. There is no automatic individual decision-making by the controller within the meaning of Article 22 GDPR.

IV. Data retention period

1. The controller retains personal data:

   • For the period necessary for the exercise of the rights and obligations arising from the contractual relationship between you and the controller and the exercise of claims arising from this contractual relationship (for a period of 15 years from the termination of the contractual relationship).

   • For the period until consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 10 years if the personal data are processed on the basis of consent.

2. After the expiry of the retention period, the controller shall delete the personal data.

V. Recipients of personal data (subcontractors of the controller)

1. The recipients of the personal data are persons:

   • Involved in the delivery of goods/services/execution of payments under the contract,

   • Providing services for the operation of the sales system and other services in connection with the operation of the e-shop,

   • Providing marketing services.

2. The controller intends to transfer personal data to a third country (non-EU country) or an international organisation. The recipients of personal data in third countries are mailing service providers.

VI. Your rights

1. Under the conditions set out in the GDPR, you have:

   • The right to access your personal data in accordance with Article 15 of the GDPR,

   • The right to rectification of your personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR.

   • The right to erasure of personal data pursuant to Article 17 GDPR.

   • The right to object to processing under Article 21 GDPR; and

   • The right to data portability under Article 20 GDPR.

   • The right to withdraw consent to processing in writing or electronically to the address or email of the controller set out in Article III of these terms and conditions.

2. You also have the right to lodge a complaint with the Data Protection Authority if you believe that your data protection rights have been violated.

VII. Personal data security conditions

1. The controller declares that it has taken all appropriate technical and organisational measures to secure personal data.

2. The controller has taken technical measures to secure data storage and storage of personal data in paper form, in particular strong passwords for work devices, antivirus programs, and backups on a strongly secured cloud.

3. The controller declares that only persons authorized by it have access to personal data.

4. The controller undertakes to maintain confidentiality of your personal data, as well as the personal data of your employees or subcontractors, and to provide sufficient protection to prevent unauthorized or accidental access to, alteration, destruction, or loss of personal data, unauthorized transfers, unauthorized processing, or other misuse of personal data.

5. All your data communicated when ordering goods or in the context of another contractual relationship are considered confidential and may not be disclosed to third parties, except to business partners (especially those providing distribution and payment services), only to the extent necessary for the performance of their activities.

6. The controller shall process personal data in the exact form in which it receives them from you, in accordance with the stated purpose for which they are processed and to the extent necessary for the fulfilment of such purpose, and shall retain them only for the time necessary for the purpose of their processing.

VIII. How we store the data​

1. Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.  

2. All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

IX. How do we collect the data

1. We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

2. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.​

X. How to withdraw your data​

1. If you don’t want us to process your data anymore, please contact us at info@alpinglow.ch.

VIII. Final Provisions

1. By submitting an order from the online order form, you confirm that you are aware of the terms and conditions of data protection and that you accept them in their entirety.

2. We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

3. You agree to these terms and conditions by ticking the consent box via the online order form. By checking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety.

4. The controller is entitled to change these terms and conditions. It will publish the new version of the Privacy Policy on its website and will also send you the new version of the Privacy Policy to the email address you have provided to the controller.